
The Power of AI in DV360: Maximizing Performance and Efficiency
Reading Time: 5 minutesAI features in paid media are continuing to become the norm; and leveraging AI features is a key advantage in a growing and competitive advertising
We empower marketers to optimize outcomes using data.
The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical.
Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities.
From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core.
Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on.
As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities.
Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience.
Discover Our Latest Insights, Ideas, and Perspectives.
Reading Time: 5 minutesAI features in paid media are continuing to become the norm; and leveraging AI features is a key advantage in a growing and competitive advertising
Reading Time: 2 minutesAre you questioning why your Google Analytics data isn’t driving a noticeable return on investment? You’ve done the basics: set up Google Analytics, tagged events,
Reading Time: 2 minutesGoogle’s recommended AI referrer custom channel rules are a necessary evolution in analytics to better align with how users are discovering content with AI-assisted browsing.
We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization.
With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.
Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization.